{"id":3212,"date":"2024-03-14T13:00:00","date_gmt":"2024-03-14T13:00:00","guid":{"rendered":"https:\/\/blog.interscale.com.au\/?p=3212"},"modified":"2025-10-10T01:24:23","modified_gmt":"2025-10-09T14:24:23","slug":"the-future-of-small-construction-projects-adopting-business-value-of-bim","status":"publish","type":"post","link":"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/","title":{"rendered":"The Future of Small Construction Projects: Adopting Business Value of BIM"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Internal_Business_Value_of_BIM\" >Internal Business Value of BIM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Provides_Efficiency_to_Reduce_Redundant_Work\" >Provides Efficiency to Reduce Redundant Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Ensures_a_Comprehensive_Digital_Asset_for_Lifecycle_Management\" >Ensures a Comprehensive Digital Asset for Lifecycle Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Facilitates_Communication_and_Transparency_Among_Stakeholders\" >Facilitates Communication and Transparency Among Stakeholders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Manages_Risk_with_Precision\" >Manages Risk with Precision<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Adopting_BIM\" >Adopting BIM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/interscale.com.au\/blog\/the-future-of-small-construction-projects-adopting-business-value-of-bim\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/interscale.com.au\/blog\/\">Interscale Content Hub<\/a><\/strong> &#8211; Behind the acronym of BIM lies a powerful concept that can deliver real benefits to small and mid-sized construction businesses; the business value of BIM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While often viewed through a technical lens, Building Information Modelling (BIM) is significant in delivering concrete Architecture, Engineering, and Construction (AEC) industry advantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article unpacks BIM&#8217;s business value, spotlighting why it&#8217;s more than a mere technological tool\u2014it&#8217;s a strategic asset for your business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internal_Business_Value_of_BIM\"><\/span><strong>Internal Business Value of BIM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/icn.nl\/pdf\/bim_construction.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The internal business value of BIM<\/strong><\/a> comes from its many applications, which together promote a more efficient, accurate, and risk-averse construction process. Let&#8217;s take a closer look at these critical internal benefits of BIM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provides_Efficiency_to_Reduce_Redundant_Work\"><\/span><strong>Provides Efficiency to Reduce Redundant Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation of BIM significantly streamlines workflows, mitigating redundant tasks and errors, thus saving time and resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A BIM object case study where the use of BIM and Plannerly significantly improved project outcomes is a compelling example of the power of BIM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The LIMSEN team, leveraging BIM capabilities, completed their project under budget and ahead of schedule, realizing a total cost saving of over 4 million euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team demonstrated how BIM can significantly improve project efficiency and reduce redundancies by reducing their BIM execution planning time from more than 100 to less than 30 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such optimization is not isolated but replicable across different projects and teams, demonstrating BIM&#8217;s vast potential to improve productivity and financial outcomes in construction processes\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BIM&#8217;s value shines through its ability to refine and enhance information management, as seen in a 2015 case study of Northumbria University&#8217;s city campus by Mohamad Kassem (Technology Futures Institute, Teesside University, Middlesbrough, UK).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study highlighted improvements in manual processes, data accuracy, accessibility, and work order execution efficiency, underlining BIM&#8217;s critical role in enhancing operational efficiencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Challenges remain, such as interoperability and the need for skill development. Still, the overarching benefits are clear, showcasing BIM&#8217;s potential to streamline FM practices significantly\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CESI project in Nanterre, France, showcases how the implementation of 4D BIM can enhance collaboration among various stakeholders, regardless of their maturity <strong><a href=\"https:\/\/interscale.com.au\/blog\/what-are-the-4-levels-of-bim-how-to-choose\/\">levels in BIM<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The infrastructure project aimed to serve both as an educational tool and a management asset, demonstrating how BIM can streamline construction phases and maintenance operations while ensuring the project&#8217;s information remains accessible and up-to-date\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These examples underline BIM&#8217;s role in driving efficiencies and reducing redundant work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations can achieve remarkable cost savings and operational improvements by integrating BIM into their processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The BIM approach has led to the method&#8217;s emergence as an essential tool in modern construction and facilities management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensures_a_Comprehensive_Digital_Asset_for_Lifecycle_Management\"><\/span>Ensures a Comprehensive Digital Asset for Lifecycle Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BIM provides a robust foundation for managing a building&#8217;s lifecycle, transitioning from a construction focus to ongoing facility management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, the value of BIM has been most recognized in design and construction, enhancing collaboration, documentation quality, and reducing fragmentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a CDE Common Data Environment (CDE), BIM centralizes all project information, allowing stakeholders to access, manage, and update data efficiently and accurately throughout the building&#8217;s lifecycle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By implementing a CDE, all project participants \u2014 from architects and engineers to contractors and owners \u2014 can work within a unified information space, significantly improving collaboration and reducing errors and omissions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, the potential extends far beyond these phases, offering substantial benefits during the operational life of an asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, transitioning the Project Information Model (PIM) used in design and construction into an Asset Information Model (AIM) ensures the continuity and relevance of data across the asset&#8217;s lifecycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This transition brings a significant portion of an asset&#8217;s information value to be realized during its operational phase, not just during construction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this, many asset handovers lose valuable BIM data due to early-stage focus, often neglecting the operational needs and diminishing the long-term benefits for asset managers\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, integrating BIM with advanced technologies like AI and IoT presents a new horizon for innovative asset management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, connecting IoT sensors within a building to an AI-assisted system enables real-time, data-driven management of services like heating or lighting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach streamlines maintenance and optimizes energy use, driving cost savings, innovation, and efficiency\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize BIM&#8217;s value throughout an asset&#8217;s lifecycle, stakeholders must plan for its use from project inception, ensuring data remains relevant and accessible for future operations and maintenance stages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This integrated approach enables better decision-making, enhanced efficiency, and longer asset life cycles, proving BIM&#8217;s worth far beyond its initial construction application.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facilitates_Communication_and_Transparency_Among_Stakeholders\"><\/span><strong>Facilitates Communication and Transparency Among Stakeholders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The centralized nature of a BIM model serves as a single source of truth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This standard mode of BIM is more capable of addressing challenges effectively and efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, changes are updated in real-time and are immediately available to all stakeholders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This instant access to current project information reduces misunderstandings and fosters a collaborative work environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one example, BIM&#8217;s role in improving project quality was highlighted through its impact on risk management and interdisciplinary coordination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/interscale.com.au\/blog\/what-is-bim\/\">Building Information Modelling (BIM)<\/a><\/strong> allows for the early detection of design conflicts. It provides a clear visual of the project to team members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can use the model to find potential issues early. This process prevents these issues from arising during the construction phase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This proactive approach saves time and resources and significantly reduces the risk of costly rework and delays\u200b\u200b\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study by Huang Y and colleagues in &#8220;<strong><em>Impacts of Building Information Modelling (BIM) on Communication Network of the Construction Project: A Social Capital Perspective<\/em><\/strong>&#8221; explored BIM&#8217;s effects on organizational communication in construction projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They discovered BIM&#8217;s potential to enhance project management and communication strategies. The findings suggest BIM encourages more effective interactions within project teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It highlighted how BIM fosters both inter- and intra-organizational communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, this is crucial for maintaining robust relationships and efficient information exchange throughout the project lifecycle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BIM enhances these communication networks and contributes to a more integrated and cohesive project team.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manages_Risk_with_Precision\"><\/span><strong>Manages Risk with Precision<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BIM could also empower enterprises or even <a href=\"https:\/\/interscale.com.au\/blog\/is-bim-useful-for-small-projects-pros-cons-case-studies\/\"><strong>small businesses<\/strong><\/a> to step away from reactive approaches to risk management. Here&#8217;s how it happens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clash detection<\/strong>: BIM software pinpoints potential conflicts between elements \u2013 like a duct clashing with a structural beam \u2013 virtually before anyone steps on site.<\/li>\n\n\n\n<li><strong>Pre-construction visualization<\/strong>: Walkthroughs of the BIM model help spot constructability issues or logistical bottlenecks early on. This allows adjustments to be made when they are easiest and cheapest to implement.<\/li>\n\n\n\n<li><strong>Schedule simulation<\/strong>: Linking the BIM model to project timelines makes potential delays visible. This enables teams to refine their approach and mitigate risks to keep things on schedule.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A study case by Waqar and colleagues in &#8220;<strong><em>Challenges to the Implementation of BIM for the Risk Management of Oil and Gas Construction Projects: Structural Equation Modeling Approach<\/em><\/strong>&#8221; highlighted how BIM could address safety management challenges despite the sector&#8217;s high complexity and risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research identified significant hurdles in adopting BIM for risk management, including knowledge, technical, and functional barriers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, overcoming these challenges is essential for improving safety and project outcomes in high-risk environments\u200b\u200b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another analysis by <strong><em>InterFocus<\/em><\/strong> focused on the broad implications of BIM in risk management across different project stages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the design phase, BIM&#8217;s advanced visualization design tools enable the early detection of design conflicts, fostering better decision-making and collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BIM&#8217;s cloud connectivity ensures all stakeholders have timely access to essential project data during construction, reducing errors and enhancing safety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, post-construction, <a href=\"https:\/\/images.autodesk.com\/adsk\/files\/final_2009_bim_smartmarket_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BIM continues to provide value<\/strong><\/a>, allowing for efficient facility management and operational risk assessment\u200b\u200b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adopting_BIM\"><\/span><strong>Adopting BIM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With BIM, you&#8217;re investing in a tool, adopting a process, and a golden opportunity that can significantly streamline how your projects unfold from inception to completion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the initial stages, BIM aids in meticulous planning and design, allowing your team to visualize projects and make informed decisions early on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital tools like SketchUp and Revit are great examples of BIM facilitating this crucial early engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your project moves into construction, <strong><a href=\"https:\/\/interscale.com.au\/blog\/benefits-of-bim\/\">BIM&#8217;s value<\/a><\/strong> shines even brighter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tools like Navisworks simulate construction sequences, highlighting potential clashes or logistical issues before they manifest on-site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After construction, the BIM model transitions into an asset for facility management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It becomes a rich database supporting maintenance, renovations, and eventual deconstruction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, we know that adopting BIM can be challenging and means a lot of costs at first. And yes, adopting BIM is a long-run strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Interscale, we understand the many benefits and challenges BIM can bring you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our services are designed to help you navigate the complexities of BIM adoption, from understanding different levels of development (LOD) to leveraging BIM data across all project phases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to be your business supporting system to capitalize on BIM&#8217;s potential, enhancing collaboration, improving efficiency, and ultimately delivering superior project outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose you&#8217;re keen to learn more about how BIM can benefit your projects or want to explore our range of services. In that case, we encourage you to <strong><a href=\"https:\/\/interscale.com.au\/services\/bim-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit Interscale&#8217;s BIM page<\/a><\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you&#8217;ll find detailed insights into how we can assist your firm in harnessing the full power of BIM, setting you on a path to success in today&#8217;s competitive construction landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BIM adoption within the construction industry is accelerating and for a good reason.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By embracing the power of BIM, small businesses can enhance efficiency, communication, and risk management and handover a valuable asset upon project completion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose you&#8217;re ready to take your construction business into the future. In that case, the business value of BIM represents an opportunity that should be noticed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/interscale.com.au\/contact-us\/\" style=\"background-color:#fd8832\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Transform Your Projects with Elite BIM Expertise<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interscale Content Hub &#8211; Behind the acronym of BIM lies a powerful concept that can deliver real benefits to small and mid-sized construction businesses; the business value of BIM. While often viewed through a technical lens, Building Information Modelling (BIM) is significant in delivering concrete Architecture, Engineering, and Construction (AEC) industry advantages. This article unpacks [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[883],"tags":[],"class_list":["post-3212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aec-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/posts\/3212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3212"}],"version-history":[{"count":0,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/posts\/3212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/media\/3305"}],"wp:attachment":[{"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interscale.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}